ICA 2024 Regional Conference - Program

ICA Regional Conference 2024: Maximizing the Scope of 

Climate Communication: Strategies, Responsibilities, and Outcomes for the Global South

December 5-6, 2024 | #ica2024_fccu

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Day 1: Thursday (5th December 2024) – Morning Sessions 

 

Registration 

Time: 8:30 am – 9:00 am 

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

 

Inaugural Session

Time: 9:00 am – 9:15 am

  • Opening Remarks: Dr. Firasat Jabeen, Conference Chair

Time: 9:15 am – 9:25 am

  • Address: Dr. Altaf Ullah Khan, Dean of Humanities, FCCU

Time: 9:25 am – 9:35 am

  • Address: Dr. Bushra Rahman, President AMCAP

Time: 9:35 am – 9:45 am

  • Welcome Address: Dr. Jonathan S. Addleton, Rector, FCCU

Time: 9:45 am – 10:20 am

  • Keynote Speech: Dr. Waqas Ejaz, (Research Fellow with the Oxford Climate Journalism Network, UK)

Time: 10:20 am – 11:00 am

  • Keynote Speech: Dr. Noshir Contractor (Professor of Behavioral Sciences and Communication, Northwestern University, USA)                                             

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

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Tea Break 

Time: 11:00 am – 11:30 am 

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

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Opening Session: Plenary Session I 

Time: 11:30 am – 1:00 pm

  • Moderator: Muhammad Junaid, (News Anchor, GEO News)
  • Scholar/Expert 1: Dr. Noshir Cotractor (Professor of Behavioral Sciences & Communication, Northwestern University, USA) Scholar
  • Scholar/Expert 2: Dr. Waqas Ejaz, (Research Fellow with the Oxford Climate Journalism Network, UK)
  • Scholar/Expert 3: Farahnaz Zahidi Moazzam (Pakistan Editor @Dialogue Earth (The Third Pole)
  • Scholar/Expert 4: Ms. Silvia M. Machado (Faculty of Environmental Sciences)
  • Scholar/Expert 5: Ahmad Rafay Alam (Environmental Lawyer and Activist)                    

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

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Lunch & Prayer Break 

Time: 1:00 pm – 2:00 pm 

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

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Day 1: Thursday (5th December 2024) –Afternoon Concurrent Sessions I

 

Panel 1 Information

  • Panel Title: Bridging Journalism, Science, and Climate Dialogue
  • Time: 2:00 pm – 3:15 pm
  • Location: II Class Room, Digital Library, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Sohail Riaz Raja
  • Panel Discussant: Dr. Zahid Bilal
  • Panel Moderator: Dr. Saba Sultana

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

 

1-

Bilal Tariq & Aayat e Noor

Enhancing Science Communication in Pakistan: The Normative Role of University Public Relations Officers in Climate Change Dialogue

 

  2-

Maryam Rai Shahbaz & Azeem Sajid

Assessing Pakistani Journalists understanding of

Methane’s Role in climate change: A Call for Targeted Awareness

 

  3-

Huda Imran & Laiba Shahid, Muhammad Aleem Arham & Zahir Sulehri

Enhancing Science Journalism in the Global South: Framing Analysis of Smog Reporting in Pakistan

 

  4-

 

Hirat Batool

Climate Change and Pakistani Environmental Journalists: An Application of Hierarchy of Influence Model

 

Panel 2 Information

  • Panel Title: Media Narratives and Environmental Advocacy: Communicating Climate Action and Security in South Asia
  • Time: 2:00 pm – 3:15 pm
  • Location: Overflow Dinning Hall, Ground Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Syed M. Saqib Saleem
  • Panel Discussant: Dr. Mian Javed
  • Panel Moderator: Dr. Kiran Karamat

 

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

  1-

Rahman Ullah

Climate change adaptation through communication: A case study of Pakistan’s Billion Trees Tsunami Afforestation Project

 

 

2-

 

 

Sundas Rana

Cinematic Depiction of Climate Change and Environmental Communication Awakening: A Study

to Analyze Cinema as a Medium to Invoke Environmental Awareness

 

  3-

Hafsah Javed & M. Adeel Q. Hussain

Climate Change as Non-Traditional Security Threat: Role of Media in India and Pakistan

 

  4-

 

Subbah Mir

Environmental Communication and Narrative Journalism: Personalizing the Issue of Climate Change

 

Panel 3 Information:

  • Panel Title: Visualizing Climate Change: Media Strategies, Narratives, and Frames in Digital Environmental Discourse
  • Time: 2:00 pm – 3:15 pm
  • Location: Room: Multi-Purpose Hall 1, First Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Qurratulaen Liaqat
  • Panel Discussant: Dr. Zara Masood
  • Panel Moderator: Dr. Ifrah Iftikhar

Presenters and Paper Titles

 

 

Sr No.

 

 

Presenter(s)

 

Paper Title

 

  1-

 

 

Hunter Reeves

Conservation on Display: Understanding the Impact of Video Content and Message Strategies on Zoo Social Media Practices

 

  2-

 

 

Mehraveh Taghizadeh

The imagery of climate change in Iran’s social media: One-year visual discourses of Persian Twitter

 

  3-

 

 

Awais Saleem

Tackling Climate Change- Is News Media Part of the Problem?

  

  4-

 

 

Hina Ali

Climate Change Communication in Pakistan: Analysing Media Frames in Social Media Discourse

 

Panel 4 Information

  • Panel Title: Bridging Gaps in Climate Communication
  • Time: 2:00 pm – 3:15 pm
  • Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Taimur ul Hassan
  • Panel Discussant: Dr. Mudassir Hussain Shah
  • Panel Moderator: Dr. Moneeba Iftikhar

Presenters and Paper Titles

 

Sr No.

 

Presenter(s)

 

Paper Title

 

  1-

 Atif Ashraf & Salman Amin

Perceived Coping Strategies for Smog in Lahore: Investigating Citizen Participation and Information Dissemination within the Information Deficit Model

 

  2-

 Sadaf Zahra & Zaheer ud Din Babar

Sustainability Perception and Consumer Behaviour

towards Luxury and Non-Luxury: Brands in Pakistan: Mediating Role of Trust and Brand Attitude

 

  3-

 Natasha Javed, Dr.   Mudassir Mukhtar, & Farrukh Bashir

The Role of Social Media in Disseminating Knowledge of Climate Change in Pakistan

 

  4-

 Lekshmi Priya Sanal

Documenting Poaching and the Vanguards of

Environment: A Discursive Study on Indian OTT Docu- series, “Poacher”

 

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Day 1: Thursday (5th December 2024) –Afternoon Concurrent Sessions II

 

Panel 5 Information

  • Panel Title: Intersecting Narratives: Environmental Challenges and Media Representation in Pakistan
  • Time: 3:30 pm – 5:00 pm
  • Location: Meeting Room, Digital Library, Basement, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Saadia Ishtiaq Nauman
  • Panel Discussant: Dr. Antony Kar
  • Panel Moderator: Dr. Amrat Haq

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

  1-

Natasha Javed, Dr. Ayesha Siddiqua, & Farrukh Bashir

Grassroots Movements and Policy Advocacy: A Dual Approach to Climate Activism and Social Justice

 

 

  2-

Dr. Raana Afzal,

Oonib Azam, Dr. Syeda Maliha Begum, &

Syeda Mona Batool Taqvi

Political Action, Media Discourse, and Journalistic Challenges in Karachi Flooding: A Mixed-Method Analysis

 

  3-

  Fatima Attique, & Dr. Saleem Abbas

Perpetuation of colonial legacies and societal perception of environmental issues in Pakistani TV Dramas

 

  4-

 Dr. Muhammad Shahid Imran, Dr. Kate Fitch, & Dr. Deb Anderson

Marginalisation, Vulnerability and Methodological Transitions: Reaching and Researching Communities in Remote Pakistan

 

Panel 6 Information

  • Panel Title: Public Health Communication in Pakistan: Innovative Approaches to Disease Awareness and Prevention
  • Time: 3:30 pm – 5:00 pm
  • Location: Overflow Dinning Hall, Ground Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Sayyed Fawad Ali Shah
  • Panel Discussant: Dr. Ayesha Ashfaq
  • Panel Moderator: Dr. Adeel Ahmad Amir

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

 

1-

 

Shafaq Chaudhry

Exploring the Current Landscape: Revolutionizing Breast Cancer Awareness through Innovative Strategies for

Education, Empowerment, and Advocacy in Pakistan's Evolving Healthcare Context

 

  2-

Dr. Hina Adeeb, Yakhshi Saleem, Ashbeelah Shafqat Ali, & Rooma Shahzadi

Breast Cancer Awareness through Infographics among Female Cancer Patients: A Case of Shaukat Khanum Memorial Cancer Hospital & Research Centre (SKMCH&RC)

 

  3-

 

Hina Ali

Media Influence on Polio Vaccination in Pakistan: Framing, Awareness, and Behavioral

 

4-

 

Laiba Hussain

Exploring Communication Challenges in the Context of Urbanization and Weather Variation on Respiratory Diseases in Lahore

 

Panel 7 Information 

  • Panel Title: Risk Governance in Climate Crises: Policy, Practice & Public
  • Time: 3:30 pm – 5:00 pm
  • Location: Multi-Purpose Hall 1, First Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr Anam Muzamill
  • Panel Discussant: Dr. Qurratulaen Malik
  • Panel Moderator: TBD

 

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

 

1-

 Ahmed, Abdullahi Aminullahi, Adebayo,  Babatunde Daud, Omidui, Qayum Olamilekan & Shehu, Amina

Customer Feedback, Brand Image Threats and Effective Crisis Communication Strategies: Examining the Case of Erisco Foods Nigeria Limited

 

  2-

Aqsa Zaffer, Sumera Batool & Nimra Zaffer

Role of ICTs/New Media in good governance: A Case Study of Pakistan’s Disaster Management Authorities

 

  3-

  Ayat E Noor

Human Sufferings and Climate Science: Visual Framing of Floods in Mainstream Pakistani Newspapers

 

  4-

  Bisma Imran

Science Journalism in Pakistan: Comparative analysis of coverage of STEM-based news stories between leading English & Urdu Newspaper

 

Panel 8 Information

  • Panel Title: Digital Activism with Engagement for Climate Justice
  • Time: 3:30 PM – 5:00 PM
  • Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Abida Ashraf
  • Panel Discussant: Dr. Abdul Qadir
  • Panel Moderator: Dr. Ayesha Sadaf

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

 

1-

 

Dr Muhammad Shahid Imran, Dr Muniba Fatima Zahra, Ms Hifza Huma

Generation Z Activism and Leadership: Role of Social Media in Engaging University Students for Climate Action and Participation

 

 

2-

Shaherzaad Khuram

Analyzing Social Media Engagement Tactics of Pakistani Climate Activists: A Comparative Study of X (Twitter) and Instagram

 

 

3-

Huda Imran, Ahmad Ali Hasan

Exploring the Significance of Social Media on Social Justice Movements Through the Lens of Social Activists in Pakistan

 

4-

Rimsha Azhar, Syed Sami Shah

Understanding Climate Justice Awareness in Pakistan: A Comprehensive Review

 

Panel 15 Information

  • Panel Title: Media, Public Perception, and Environmental Advocacy
  • Time: 3:30 PM – 5:00 PM
  • Location: Room 135 (Academic Advising Center's Meeting Room) 1st Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Malik Adnan
  • Panel Discussant: Imran Saleem
  • Panel Moderator: Noman Yaser

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

  1-

Shahla Riaz

Nurturing Sustainable Environmental Awareness through Bird-Friendly Climate Communication

 

  2-

Rahima Faisal, & Muhammad Taha Rasheed

A Triangulation Study of Media Role in Environmental Communication to Promote Renewable Energy Usage and Awareness: Assessing Public Awareness for Renewable Energy Sources

 

  3-

Aniqa Ali

Learning from Video Games: Pakistani Video Gamers Engagement with Climate Change

  4-

Zaeem Yasin, Zunaira Islam

Smog Issue and Public Perception: A Comparative Analysis of Conventional and Social Media

 

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Day 2: Friday (6th December 2024) – Morning Sessions 

 

Registration 

Time: 8:30 am – 9:00 am 

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

 

Plenary Session II

Title: Narrating the Unseen: Climate Communication for Marginalized Voices

  • Moderator: Muhammad Junaid (GEO News)
  • Scholar/Expert 1: Dr. Derk Bakker (Associate Professor of Environmental Sciences, FCCU)
  • Scholar/Expert 2: Dr. Marwan M. Kraidy, Professor of Communication in Global Media, Politics, and Culture at Northwestern, Qatar
  • Scholar/Expert 3: Dr. Shafiq Ahmad Kamboh, (Punjab University, Lhr.)
  • Scholar/Expert 4: Dr. Azmat Rasul (Exchange Professor, Department of Communication Arts, Valdosta State University, USA)
  • Scholar/Expert 5: Ms. Imrana Tiwana, BNU

Group Photo

Time: 9:00 am – 10:30 am 

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

 

Tea / Networking Break 

Time: 10:30 am – 11:00 am 

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

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Panel 9 Information 

  • Panel Title: Poster Presentation and Exhibition
  • Time: 11:00 am – 1:00 pm
  • Location: Open Area Outside, Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

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Day 2: Friday (6th December 2024) – Afternoon Concurrent Sessions III

 

Panel 10 Information

  • Panel Title: Media Representation and Discourse on Climate Change
  • Time: 11:00 am – 12:30 pm
  • Location: Meeting Room, Digital Library, Basement, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Fawad Baig
  • Panel Discussant: Dr. Zaeem Yasin
  • Panel Moderator: Dr. Hina Adeeb

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

 

1-

 

Muhammad Ali, Saima Kazmi

Analyzing Climate Change Discourse: Using Agenda Setting to Explore Flood Coverage by Pakistani News Outlets on X

 

 

2-

Zaneera Malik

Exploring Visual Framing of Climate Activism: A Study of COP28 Coverage on Instagram by Pakistani News

Media

 

 

3-

Naveed Iqbal Chaudhry, Amna Ashraf, Sadaf Shabbir

Visual Representation of Floods 2022 by the Urdu and English Press of Pakistan

 

4-

Fareena Khan, Dr. Abida Ashraf

Influence of Environmental Advertising on Youth Attitudes and Behaviors Towards Environmental Sustainability

 

 

Panel 11 Panel Information

  • Panel Title: Climate Advocacy, Strategies, and Political Context
  • Time: 11:00 am – 12:30 pm
  • Location: Overflow Dinning Hall, Ground Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Imrana Tiwana
  • Panel Discussant: Dr. Sumeera Batool
  • Panel Moderator: Dr. Rabia Noor

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

  1-

 

Dr. Madiha Maqsood, Huda Imran, Laiba Shahid

The Influence of Climate Justice Campaigns on Audience Behavior: Understanding the Effectiveness of Advocacy Strategies in Driving Sustainable Actions

 

 

2-

 

Itba Tahreem, Laraib Noor

Climate Driven Environmental Equality for Vulnerable Societies: Exploring the Communication Strategies

Adopted by Social Workers

 

  3-

 

Madiha Khan

Exploration of Political Ecology in Out of It (2012) by Selma Dabbagh

 

4-

 

Niba Khalid, Shafaq Chaudhary

Strengthening Climate Change Awareness and Capacity Building: The Initiatives of Pakistani Governmental and International Bodies after the 2023 Floods

 

Panel 12 Information

  • Panel Title: Gender, Climate Resilience and Mitigation Strategies
  • Time: 11:00 am – 12:30 pm
  • Location: Multi-Purpose Hall 1, First Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Anjum Zia
  • Panel Discussant: Dr. Fouzia Naz
  • Panel Moderator: Dr. Hilal Fatima


Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

 

1-

 

 

Momina Asif

Critical Discourse Analysis of Media Representation of Women's Issues during the 2022 Floods in Pakistan: Unveiling Gender Disparities Perpetuated by Pakistani Media

 

  2-

Wafa Naz, Mukhtar Ahmmad, Warda Maryam

Gendered Impacts of Climate Change in Pakistan: Exploring Differential Effects and Gender Roles in

Adaptation and Mitigation Strategies

 

  3-

 

Sadiqa Maqbool

Navigating Intersectionality: Gender, Race, and Class in Climate Discourse Dynamics in Pakistan

 

4-

Syeda Mona Batool Taqvi, Fizza Abbas, Raana Afzal, Asmat Ara, Madiha Khatri

Exploring Crisis Communication Initiatives in Addressing Menstrual Health Concerns: A Critical Analysis of

campaigns during 2022-2023 Floods


 

Panel 13 Information

  • Panel Title: Climate Crisis: Content Creation, Reporting and Engagement
  • Time: 11:00 am – 12:30 pm
  • Location: Room 135 (Academic Advising Center's Meeting Room) 1st Floor, Jim Tebbe Campus Center 

Panel Roles

  • Panel Chair: Dr. Sajjad Ahmad Paracha
  • Panel Discussant: Dr. Faiza Latif
  • Panel Moderator: Dr. Mukhtar Ahmmad

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

  1-

Marium Masud Khan, Anjum Zia

Digital Media and Climate Change Awareness: Exploring the Content Consumption, Preferences and Engagement of Youth

 

  2-

Sanobar Nadir, Sundas Rana, Hina Yousuf, Fouzia Naz

Changing the world through hashtags: Social Media and Climate Change Communication

 

  3-

 

Muhammad Sultan Malik

Constructive reporting of the climate crisis: Identifying possibilities and challenges

 

4-

 

Moneeba Iftikhar

Decoding Digital Media's Impact on Climate Health and Smog Solutions in Lahore, Pakistan: Unveiling Adherent Health Behaviours and Mediating Factors

 

Panel 14 Information

 

  • Panel Title: Gaze, Regulation of Female Sexuality, or Using Women as Weapons of War
  • Time: 11:00 am – 12:30 pm
  • Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

Panel Roles

  • Panel Chair: Dr. Noshina Saleem
  • Panel Discussant: Dr. Iram Sultana
  • Panel Moderator: Dr. Abul Hassan

Presenters and Paper Titles

 

 

Sr No.

 

Presenter(s)

 

Paper Title

 

 

1-

 

Kamran Butt

Regulation of female sexuality in Islamic society through honour killing: A case of Saba in documentary, A Girl in

the River (2015)

  2-

Hamza Ayub

The Female Gaze in Classical Pashtu Cinema

 

  3-

Akram Rashid, Saiqa Farhan, Mariam Sabir, Arooj Kiani

Legacy of White Feminism: Cultural Constraints of The Third World Women with particular reference to Pakistan

 

4-

Noor ul Ain Nasir, Haseeb Ur Rehman Warraich, Noshaba Nargis

Women used as Weapons of War in Conflict Zones: A Case Study of Indian Held Kashmir Post 1990

________________________________________________________________________________

Lunch & Prayer Break

Time: 1:00 pm – 2:00 pm 

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

__________________________________________________________________

Keynote Speech

Title: Locus Versus Nexus: Communication Research and Advocacy in the Global South

Keynote Speaker: Dr. Marwan M. Kraidy    

Time: 2:15 pm – 2:45 pm 

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

__________________________________________________________________

Closing Ceremony 

  • Conference Wrap-up: Dr. Firasat Jabeen, (Conference Chair)
  • Closing Remarks: Dr. Altaf Ullah Khan (Dean of Humanities)       
  • Closing Remarks: Dr. Kauser Abdullah Malik (Dean of Postgraduate Studies, FCCU)
  • Closing Remarks: Dr. Jonathan S. Addleton (Rector, FCCU)
  • Awards / Certificates /Group Photo 

Time: 3:00 pm – 4:00 pm

Location: Multi-Purpose Hall 2, Second Floor, Jim Tebbe Campus Center

__________________________________________________________________